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Peter Floyd – Founder / Managing Director
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eCOGENT.biz. is the brainchild of Peter Floyd, and is the result of his lifetime of experience in farming, agricultural research, advisory work and consulting. In the early 90s Peter realised that there must be a better way of farming than producing more and more for less and less. Observing how the most successful city businesses optimised their profitability through strategic management, he adapted their methods to suit pastoral farming. Over the past decade he has developed and proven a system of strategic management for farmers that takes the guesswork out of farm business decision making. “I realised early on that there had to be a better way of farming than produce-more-and-hope-for-the-best, which was the only idea that traditional advisory services could offer,” he says. Peter’s approach combines the observation and analytical skills of a researcher with the down-to-earth practical focus of a farmer and the strategic profit focus of a successful businessman. His skills as a communicator and facilitator, honed through years of extension campaigns with farmers and in his dairy and deer consultancies, have been formalised into a highly successful coaching programme for farmer members of eCOGENT.biz. Return to: Home Return to: About Us Return to: Press Releases Return to: Member Stories Return to: Insights |